Showing posts with label SEO Acronyms. Show all posts
Showing posts with label SEO Acronyms. Show all posts

Tuesday, March 10, 2015

Digital Marketing and SEO Acronyms

In the last few weeks I have been learning a lot of SEO/Digital Marketing acronyms , its time I thought let me list them all here so that it helps all fellow Digital Marketers , over the next few days , I will continually seek to update this list. Thanks everyone for adding to this list.


BL = Backlink

CGI = Common Gateway Interface
CMS = Content Management System
COA = Cost of Acquisition
CPA = Cost Per Action
CPC = Cost Per Click
CPL = Cost Per Lead
CPM = Cost Per Thousands
CPO = Cost Per Order
CPV = Cost Per View
CPW = Cost-per-view (CPV)
CRO = Conversion Rate Optimization
CSE = Comparison Shopping Engine or Custom Search Engine (Google)
CSS = Cascading Style Sheet
CTA = Call to Action
CTA = Content Targeted Advertising
CTR = Click Through Rate
CVN = Card Verification Number

DFO = Data Feed Optimization
DRPs = Directory Results Pages

FFA = Free For All (links listings)

GAP = Google Advertising Professional
GWO = Google Website Optimizer
GWT = Google Webmaster Tools

HTML = HyperText Markup Language

IBL = Inbound Link
IBP = Internet Business Promoter
IOT = Internet of Things
IIOT = Industrial Internet of Things

KEI = Keyword Effectiveness Index

LPO = Landing Page Optimization
LSA = Latent semantic analysis
LSI = Latent Semantic Indexing

OBL = Outbound Link
OWBL = One way back link

P4P = Paid For Placement
PFI = Pay For Inclusion
PFL = Paid For Listings
PPA = Pay Per Action
PPC = Pay Per Click
PPR = Pay Per Rank
PPV = Pay Per Visitor
PR = PageRank

RI = Regular index
RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication

SE = Search Engine
SEM = Search Engine Marketing
SEMPO = Search Engine Marketing Professional Organization
SEO = Search Engine Optimization (Optimisation)
SERP = Search Engine Results Page
SES = Search Engine Strategies
SI = Supplemental Index
SMX = Search Marketing Expo
SNS = Social Networking Service.
SWL = SiteWide Link

TBPR = Toolbar PageRank
TLA = Text Link Ads
TR = Trust Rank

UGC = User Generated Content

VIPS = Visual-block Page Segmentation

WP/WP4 = Web Position/Web Position 4

XML = Extensible Markup Language